19A Idea Napkin No. 2

1.     You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

My name is Nathan Athouriste, and I am a second year currently majoring in Marketing. One talent of mine is playing the piano, and I’ve been playing contemporary songs for a while now. My skills include forming meaningful relationships with individuals and performing various tasks to make them feel better. My experiences have taught me the significance of self-care, which directly relates to my business concept. I think establishing this idea of mine would reveal not only to me but others as well how much of a difference it makes when an individual takes time to regenerate from their surrounding environment.

2.     What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

I’m still offering people the opportunity to distress in the best way that I see fit. What better way to learn how to ease oneself with music. Not many people understand or are aware of music’s strength. It already evokes emotion within people, so why not focus that energy on relieving stress. Even with the many technological advancements in today’s society, stress still has a vast, negative effect of many people. The problem is that many individuals are too immersed in technology to notice their surroundings. My business would help those people to focus on the surroundings in the facility, stimulating relaxation and happiness.

3.     Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

College students—a very crucial population that will shape the future. However, how will this be possible if they are not in the best element that they could be in? No matter what classification the college student may be placed in, we all find ourselves sometimes being stressed out by one thing or another. In the worst of cases, students may discover undesirable methods to cope with stress with drugs and alcohol. There shouldn’t ever be a point when a student feels inclined to resort to those type of activities because of stress, as they can lead to serious consequences.  I’m also offering my service to the University of Florida, where I currently attend. I’ve seen multiple occasions in which students are about to have mental breakdowns, are spotted crying, or being really depressed amidst the current resources that could aid students with their situations. 

4.     Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

I feel as though individuals would gladly utilize my service because they would be able to discover a whole new way of developing stress management skills. If students had an effective technique in combatting tension in their body and minds, they would perform much better over longer periods of time. In addition, my service would be an open space for students to express how they destress appropriately. Sometimes individuals just need a place where they can vibe with what makes them feel better. I’m certain UF would pay money to establish a facility for my idea due to an increased state of mentality, happiness, and self-worth that students would gain from musical therapy.

5.     What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

Utilizing the arts to promote self-care and highlight the value of analyzation is what I envision for my business, and I don’t think no one else is heading in a similar direction. Like I mentioned above, I value relationships with great depth to them and I would do my best to aid students who utilize my services. I can tell that some of the present resources available don’t necessarily show a great amount of compassion and care for what students are undergoing, simply because they are too distracted or think of their work as being just a job. However, I wouldn’t treat students this way, and I’d do my best to accommodate their needs.

I really believe that all five elements can be combined into something great! I possess a powerful passion for everything that I’ve stated before. Usually when I am passionate about something, my ambition, too, becomes elevated. If I have a task in mind, I attempt to develop that idea and execute it to the best of my ability. The weakest part of my business concept would be collaborating with administration at UF because I don’t really know anyone in the department.

The feedback I received was to elaborate more on my idea in case potential investors were seeking more information. I know that it’s important to grasp their attention quickly. My method on fixing the issue was including more descriptive adjectives to help readers visualize what I’m saying. I also made sure to remove any repetitive words, getting straight to the point.