18A Create a Custom Avatar

My customer is a 20-year-old male who enjoys attending music festivals. He lives in Florida and attends UF while living off campus. In his free time, he enjoys listening to music, going to the beach, watching movies on Netflix, playing board games, and staying updated on current events in the music industry. He loves engaging with others in social settings and talking about things he’s very passionate about. His friends think he talks a bit too much, but he can’t help to share his thoughts with others. He drives a 2015 Nissan Altima from his apartment to campus and enjoys going on short road trips to explore different cities.

He is highly involved at UF and has a deep passion for gaining new experiences and sharing it with others. He sometimes finds himself being overwhelmed with his academic, social, and personal life but always manages to find some type of stress relief technique. He has an interesting sense of humor and enjoys laughing all the time.

What do you have in common with the customer avatar?

One characteristic that we both share is that we like to stay connected with different artists and their music in the industry. For example, album releases, tour dates, music videos, etc.

If you have anything in common with the avatar, do you think that is a coincidence? Why?

No, this isn’t a coincidence. I feel as though anyone who is really enthusiastic about music is always doing their research on what’s going on.

17A Elevator Pitch No. 2

A reflection on the feedback you received from your last pitch. Describe what stood out to you as important, what feedback surprised you the most, what feedback you think was outright wrong or silly, what feedback you thought was most useful and insightful. 

In regard to the feedback I received previously, I realized the importance of being really detailed in what I am attempting to sell. I was able to provide an example of my product and the responses about it were very positive.

What did you change, based on the feedback?

This time, I made sure that I was more thorough when describing my product. I even engaged viewers to do a quick activity to emphasize the significance of what I am offering to them. I was also a bit more energetic in this video because I noticed that I wasn’t as active in the previous one.

16A What’s Your Secret Sauce?

Describe five ways in which you think you have human capital that is truly unique. What is it about you, exactly, that makes you different? Write this up in a detailed list.

o   Ambition – I am very self-driven to accomplish everything I put to mind. I enjoy completing various tasks, and if it ends up as a challenge, I do my best to solve the issue. I’m also very competitive, thus, if I’m competing against anyone my abilities increase by a higher amount.

o   Compassion – For those individuals that I am close with, I invest a lot of myself into them. I ensure that they are doing fine, and I expect the same attitude in return. Even if I am unable to help them in need, I try my best to find other alternatives to assist them.

o   Enthusiasm – When I am doing an activity that I enjoy, I like to involve others in having a good time as well. I’m usually the hype man if the opportunity presents itself.

o   Creative – I relish the aspect of creation. Whether it be a simple task or a big project, I always attempt to insert some type of creativity into it.  

o   Independence – I’m not really big on asking others for help. I prefer getting things done my way, in the end.

Interviews

o   Evan - https://www.dropbox.com/s/xdbo7gac8ecpogf/Evan%20%28Edit%29.m4a?dl=0

o   David - https://www.dropbox.com/s/rdtzxtrdnjf3syj/David%20Rind.m4a?dl=0

o   Lauredan - https://www.dropbox.com/s/afunyp1n34snar3/Lauredan%20.m4a?dl=0

o   Reunie - https://www.dropbox.com/s/4vwiecxsipr8fzv/Reuine%20%28Edit%29.m4a?dl=0

o   Pakenley - https://www.dropbox.com/s/v3r31a7l2ncfmze/Pakenley.m4a?dl=0

Reflection

Compared to what my interviewees have mentioned about me, I can say that our viewpoints are relatively similar. One key difference that stands out is how majority of them mentioned my honesty. I didn’t realize how much of an impact that characteristic had on others, and now I’ll definitely keep that in mind when describing myself in the future. Every response I received is correct, and I would not modify them in any way.