The
segment that I have selected for this assignment are all UF students who already
play a musical instrument for stress relief but still find themselves being
stressed out afterwards. I am confident that this segment is where I should
begin because they would be able to provide me with feedback and other
perspectives on developing my concept. My three interviewees were all non-music
majors who play just for satisfaction. Interviewee #1 plays the drums,
interviewee #2 plays the guitar and the trombone, while interviewee #3 plays
the violin.
One comment that was made in all
three of my interviews is that playing an instrument with the intentions of alleviating
stress sometimes becomes less satisfying because they are playing with a
purpose. I found this statement to be very relatable in my experience because
I, too, will sometimes force myself to play but the outcome of my feelings
toward stress is the same prior to me playing. Interviewee #2 mentioned that
when she resorts to playing guitar to the point when it becomes mundane, she
feels like something is missing. “I can’t seem to find that spark I would
usually get from playing.” Her way of resolving the issue is reverting back to
listening to music with her eyes closed as she personifies her emotions in her
mind. “Sometimes I create an entire sad movie in my head based upon one song.
That’s when I feel like progression has actually been made.” Right after she
mentioned that to me, I instantly proposed my idea of including visual effects
alongside the music to see if it would make a difference compared to simply
just listening to music. Out of all the interviewees, only one of them believed
the visuals would help while the other two thought that there really wouldn’t be
no benefit from them.
To summarize my findings, I learned
that the segment I selected does not really have an unmet need towards my
opportunity. The fact that they already have a good understanding of what music
can do leads to less excitement with just listening to music. I would have to
somehow add a new feature to my current plan that could accommodate the segment
or reach out to a new segment that are not that knowledgeable about music. Thus,
when they experience the musical therapy, that population would have acquired a
new appreciation for music.
Hi,
ReplyDeleteI think your findings from the interviews are interesting. I think by only interviewing people who already play instruments, they would have different answers than people who do not already play. I think the people who would be most interested in music therapy would be those who do not know how to play an instrument. For them, it could just be a way to relax and unwind without having to worry about how to play.
I think the conclusions you made from these interviews are pretty important. This shows how doing things like market research as an entrepreneur are so valuable. What the interviewees said about their appreciation for music was interesting. Your concept will need some sort of factor that would make people see it as more than just listening to music, and have them gain some sort of new perspective.
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