My
customer is a 20-year-old male who enjoys attending music festivals. He lives
in Florida and attends UF while living off campus. In his free time, he enjoys listening
to music, going to the beach, watching movies on Netflix, playing board games, and
staying updated on current events in the music industry. He loves engaging with
others in social settings and talking about things he’s very passionate about. His
friends think he talks a bit too much, but he can’t help to share his thoughts
with others. He drives a 2015 Nissan Altima from his apartment to campus and
enjoys going on short road trips to explore different cities.
He
is highly involved at UF and has a deep passion for gaining new experiences and
sharing it with others. He sometimes finds himself being overwhelmed with his academic,
social, and personal life but always manages to find some type of stress relief
technique. He has an interesting sense of humor and enjoys laughing all the
time.
What do you have in common with the
customer avatar?
One
characteristic that we both share is that we like to stay connected with
different artists and their music in the industry. For example, album releases,
tour dates, music videos, etc.
If you have anything in common with the
avatar, do you think that is a coincidence? Why?
No, this
isn’t a coincidence. I feel as though anyone who is really enthusiastic about
music is always doing their research on what’s going on.
I could definitely see a person like you described being interested in your business idea. I also found with my own assignment that I had similarities with my prototypical customer. I agree that this isn't a coincidence, since we came up with the ideas for our products, and that came from opportunities we identified. The product/service, and in turn, the prototypical customer, will be similar to ourselves.
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