15A Figuring Out Buyer Behavior No. 2

My product is creating a musical therapy facility accompanied with effective visuals to alleviate stress as an alternative to a typical therapy session. My segment from the last assignment was “all UF students who already play a musical instrument for stress relief but still find themselves being stressed out afterwards.”

The first individual I interviewed is a part of UF’s football band. Grace plays the alto sax. When I mentioned my product to her, she thought it was a great idea with much potential, if executed correctly. The primary factor that would affect her decision, in this case, is the quality of the product. She says that she desires products that can benefit her greatly and makes her feel as though she didn’t waste her money, which brings me to her second factor. Money is an important component because she lives a very frugal life. Thus, if she absolutely doesn’t need the item or service, she refuses to buy it. Grace prefers to buy items in person with cash because she likes to actually visualize what she’s buying, and she feels more comfortable budgeting her money with actual cash.

My second interviewee was Jason and he plays the piano. He didn’t seem too intrigued about my product. His reasoning was that he has tried to do something like this before, but it didn’t work out. He made a suggestion of possibly allowing musicians to collaborate within some of the rooms to produce a greater sense of positivity. I think that’s a solid idea and will look into more details soon. Therefore, Jason has stated that primary factor that affects his decision to purchase a product is the style of the product. He’d rather buy items online with a credit card because he is persistent on building excellent credit.

Jones, who plays the flute, was the last individual I interviewed. He agrees that musical therapy would definitely uplift students’ spirits up, and he would be excited if he could experience it himself. Similar to Jason, the style of a product is what matters most to him. He’d buy items in person and payment method is not really a concern of his.

I’ve definitely gotten new perspectives on how to start developing my idea. One way that I can make my product more geared towards my particular segment is by allowing musicians a space to actually perform themselves and have people come in for a good jamming session. Thus, by viewing others enjoying the music, the musicians themselves could actually destress because they are playing for an audience.